AMINTRO INC. LAUNCHES NEW APP TO SUPPORT FAMILY CAREGIVERS ACROSS CANADA

Amintro Family Creates a Dedicated Space for Connection, Community and Resources

Available on the App Store and Google Play Now

(TORONTO, ON) February 4, 2025 - Family caregivers across Canada now have a dedicated platform to turn to for support, resources, and community. Today Amintro Inc. officially launches Amintro Family, a free platform and mobile app designed to connect family caregivers navigating the unique challenges of supporting aging loved ones. Available online and for download on the App Store and Google Play, the platform provides a welcoming space for family caregivers to connect with others who understand their journey, find support, and access tools, advice and guidance.

The Canadian Centre for Caregiving Excellence (CCCE) defines family caregivers as individuals providing unpaid care to relatives, friends, or neighbours in need. In 2018, 1 in 4 Canadians aged 15 and older reported family caregiving*, and by 2022, family caregivers collectively provided 5.7 billion hours of unpaid care.** With these numbers projected to grow as the population ages, the importance of platforms like Amintro Family becomes increasingly clear.

Amintro Family empowers users with a network of individuals who understand the emotional, physical, and logistical demands of caregiving. It offers curated resources, expert tips, and practical tools. Additionally, users can access information about local and virtual events to stay informed and engaged. The platform also includes exclusive offers and discounts for members, helping to make caregiving more affordable.

“Caregiving is a deeply personal journey, yet many caregivers feel disconnected, isolated, and unsure of where to turn for help,” said Charlene Nadalin, President and CEO of Amintro Inc. “With Amintro Family, we’ve created a space where family caregivers can connect with others who understand their challenges while accessing the resources they need to navigate this experience together. Caregiving is not just a role; it’s a journey filled with ups and downs, and our mission is to walk alongside caregivers, offering them a sense of belonging and the tools to make their experience feel less overwhelming, scary, and uncertain. No family caregiver should ever feel alone.”

The platform’s creation was inspired by Nadalin’s personal caregiving experience. After launching the Amintro Friends (formally Amintro) platform in 2018 to help users like her mother build friendships and social connections for adults 50+, she noticed a significant number of visitors seeking caregiving-related information. This led Nadalin to develop Amintro Family and address the needs of adult children and family members caring for aging loved ones.

“Family caregivers provide essential support in countless ways”, explains Rick Lauber, author of Caregiver’s Guide for Canadians and The Successful Caregiver’s Guide as well as a former co-caregiver. “These responsibilities take a toll - physically, mentally, emotionally, and financially. Instead of dismissing these challenges, family caregivers must learn to navigate them. Amintro Family offers guidance on what to expect from others, practical strategies for managing caregiving duties, access to valuable resources, stress management techniques, and, most importantly, reassurance that they are not alone.”

Amintro Family collaborates with leading organizations to enhance its impact, including Age-Well NCE, Communitech, the Sheridan Centre for Elder Research, and GenWell Project.

Family caregivers can join Amintro Family today by visiting www.amintrofamily.com or downloading the app on the App Store and Google Play.

Businesses interested in advertising and partnership opportunities can go to
www.amintrofamilymarketplace.com. *Source: Statistics Canada **Source: Canadian Centre for Caregiving Excellence

About Amintro Inc.

Amintro Inc., founded in 2013, is a Canadian tech company focused on keeping families healthy and whole through innovative social platforms and apps. Launched in 2018, Amintro Friends is a free app for adults 50+, fostering local friendships, engaging conversations, and access to curated content. In January 2025, Amintro Family is designed for family caregivers supporting elderly loved ones. Amintro Family provides a supportive peer community, personalized marketplace offers, and tools to help family caregivers prevent burnout and promote healthy aging. Together, these platforms empower users to live their best lives and are available online, on the App Store and Google Play.

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